Customer Expectation
First and foremost, this is 2022, and the world is a global village now where most of us live a digital life. Instead of personally visiting your stores, people will first check your website to understand your brand and will weave an impression in their minds. As per stats, 7 out of 10 customers expect the brands to provide digital content about their respective businesses, and more than half head straight to the brand's website. If you are still wondering why you need a website, then this point itself will suffice.

Credibility
This era of digital information is bound to grow by leaps and bounds in the future. If you don't want to lag amongst your peers, then it is time to invest in a professional business website. The fact that 50% of smartphone users discover a new company or product while searching on their smartphones substantiates the importance of a website. Not having one can damage your credibility. As per a study, 75% of online users agreed that they judge companies' credibility through their website design. Eventually, people are more likely to deal with a company they can trust, and the website is one step ahead towards building a trustworthy relationship with your customers.

Marketing
Marketing plays a vital role in developing any business, and it was a crucial factor even before the digital era. Having a website can spread your message like wildfire to people searching for them. That's where Digital Marketing comes into the picture. If you have a website, you can appear on major search engines like Google to people searching for relevant keywords. Many website builders in the UAE and other parts of the world also provide Digital Marketing services now, making it easier for businesses.

There are two kinds of marketing methods viz Search Engine Optimization (SEO), and Search Engine Marketing (SEM). Apart from SEO and SEM, you can also market your website using various social media platforms, run display Ads, etc. You can even select a target audience and utilize demographics like age, gender, location, etc.

Customer Relationship
People are more like to do deal with people they "know." By establishing a solid relationship with your customers on your website, you will be able to strike a chord with your clients. They will learn about your business through your website and feel more comfortable. Once this trust factor is established, they will not hesitate to do business with your company.

If you also have options like live chat on your website, this will further strengthen their trust. Besides that, post some informative videos and get active on social media to take your relationship with your clients to a whole new level.

Competition
The rise of digital technology has also boosted the competition level significantly, and having a website gives you a fair chance to survive in this cut throat competitive world. With an optimized website, you can rank higher and be at the right place at the right time on the internet. In addition, bidding for the right keywords can grow your website traffic and influence your consumer's online journey, which typically begins with research, recommendations, and reviews. For this purpose, companies contact the best web designing companies in Dubai and other parts of the world to up the ante.