Changing Trend
With industry-specific web design trends transforming every few years, an old website will seem outdated compared to your peers in the market who are laden with the latest design trends. Of Course, you don't have to run after the newest website design trends like the flat design. When trying to determine if a redesign due to a design trend is worthwhile, ask yourself two critical questions:

1. Will altering your web design be beneficial to how your brand is perceived?
2. Are your peers taking benefit of these new trends?

Adapting your website to the latest trend is worth giving a shot if the above 2 questions are making any impact on your business.

Optimized Site Experience
When 88% of online consumers are less likely to return to a site after a poor experience, keeping your website technically sound should be a top priority. Working with an older, obsolete content management system can mean technical difficulties and management restrictions that affect SEO, UX, and conversion rate. However, revamping your CMS can improve site functionality, security vulnerabilities and overall website performance. As well as provide a chance to relook at browser compatibility and responsive designs.

Responsive Website
While reevaluating your analytics, if you discover that a significant chunk of your website visitors originate from a mobile device, it's time to switch to a responsive design. Responsive design makes a website efficiently adaptable to fit the screen sizes of any mobile device. Your website visitors may be operating different devices such as an iPad, iPhone, Tablet, Samsung Note etc. A responsive design makes it possible for visitors to navigate your website effortlessly across all these unique devices, providing a fantastic user experience. Furthermore, Google is now indicating to users whether your website is mobile-friendly or not with their new mobile-friendly test. These factors will inevitably impact your credibility, click-through rate, lead generation and sales.

Changed Purpose
If your website's purpose or objectives have changed, it may require a website revamp. For instance, if your new goals are to provide more lead generation content, you may need to restructure pages to garner more leads. If you've recently added a shopping cart to your website, you may need to rework its layout to align with other eCommerce websites. While you don't need to do an entire site redesign each time you adjust your marketing goals or messaging, it's good to check to ensure your site is well-aligned with your newest marketing plans.

SEO Friendly
An SEO optimized website can do wonders for your business since it can generate more visitors organically and cut down your dependence on paid ads. A website redesign can help you improve your site architecture to be more SEO friendly. Perhaps your website was built utilizing a template, or your URLs are dynamic. A website redesign can help you enhance your coding and make your website more SEO friendly. Using custom page URLs, H1, H2, H3 Tags, Page Titles, and Alt Tags, a more advanced Content Management System gives you greater flexibility and makes optimizing your website more accessible. Web designing companies in Dubai and other parts of the world understand the importance of SEO when making websites.