Mobile Friendliness
By 2025, it is estimated that 75% of internet users will only access the internet via mobile devices. Therefore, mobile-friendliness is a crucial factor in SEO, as Google made it a ranking factor in 2015. More importantly, content must be optimized for mobile devices, as Google rolled out mobile-first indexing in 2019. Hence, the mobile version is considered the "primary" version when ranking content rather than the desktop version.

Role of Artificial Intelligence
Artificial intelligence (AI) continues to transform how people interact with online content. AI will play a crucial role in SEO in the coming years, with Google's RankBrain algorithm being a significant factor in determining SERP results. Since Google's RankBrain was revealed, many companies have wondered how it will impact SEO. User experience is one of its main ranking factors, although Google has not revealed how RankBrain learns and analyzes content. RankBrain will prioritize content based on click-through rate and time spent on site. To improve your SEO strategy, focus on creating well-organized and valuable content that will engage and interest readers.

Google's EAT Principle
Google has said that content quality is essential for ranking well. However, this can leave companies wondering what Google means by "quality content." For improving the quality of your content for SEO purposes, it is vital to keep the EAT principle in mind. EAT stands for expertise, authoritativeness, and trustworthiness. These are what Google looks at to determine if a web page has quality content. So when creating content for your website, keep these factors in mind.

Video Content
Online video platforms like YouTube and TikTok have exploded in popularity in recent years, and many companies are using them to engage with customers and expand their reach. Optimizing your video content for SEO is essential to success moving forward. One way to do this is to optimize your video channel description by including a user-friendly overview of what your channel is about and using relevant keywords and hashtags.

Voice Search
Voice searches are becoming more popular, and this has implications for SEO. People use different search terms when typing and speaking, so optimizing for voice search requires a different approach. A professional can help you with this, but you can also do some things on your own, like creating an FAQ page with brief, relevant answers. Content-based on initial questions and brief answers, followed by a fuller discussion, can help you rank higher for voice searches.